Introducing 'VIV.'
A rebrand of 'Impro Theatre' which is an improvisational theatre currently in Los Angeles.
Identity
Web
Poster
Mobile
Environmental
Stationary
Impro Theatre’s Main Company creates completely improvised, full-length plays in the styles of the world’s greatest playwrights, authors and composers.  With no pre-planning or prepared scenarios, the performers combine verbal dexterity and robust physicality to bring character and plot to life in an instant, making each Impro Theatre show unique and unlike any other theatrical experience.
The new identity is inspired by the exchange of pure emotion that takes place during an improvisational performance. The bold color scheme combines with the bold imagery captures the impulsive and erratic nature of these exciting plays.
Posters
Brand Manual
Web
Mobile
Stationary
Tickets
Environment