July 31 is National Avocado Day. Each year to celebrate, Chipotle gives out free guac...and it blows up the internet.
Meanwhile, QDOBA offers free guac on all entrees, all 365 days of the year. To playfully troll Chipotle on this, we delivered 1,616 lbs. of avocados to their flagship store in Denver on National Avocado Day, to get our message out.
We even brought home a Shorty Award.
While the stunt was only live for a day, it earned over 100 million media impressions and created significant buzz among both QDOBA and Chipotle fans. More importantly, though, the avocados were donated to the Food Bank of the Rockies and helped feed the hungry.
Mistress (The Many)